Saturday, 2 January 2016

Top 5 Essentials to consider when launching an online business

Top 5 Essentials for upcoming online stores

1) Select a reputable platform to build your shop on. Consider your products and the store needs you will require. Currently 2 compete in my view and they are WIX and Shopify. Both are able to help create a unique online store for your benefit and have about the same costs attached, however even with WIX regarded as a more starter friendly platform for non web designers, in the long run recommendation is to go with Shopify.


2) Think carefully about the type of business you want to do whether your selling products or a service maybe even both. Being unique in such a saturated online market will help your business thrive towards success. Best practice is to try and put your own thoughts into things like product descriptions to help you stand out of the crowd. Googles list of indicators can help you get noticed if followed carefully.

3) Research your potential competitors and take advice from what they have done. Think of way you can do things or sell things in order to be different. Read blogs of success stories from other entrepreneurs and take in all the information and add your spin to it.

4)  Be accessible to your customers. Online stores need to gain their audiences trust before making a purchase. Although online business has become more secure in the past decade, there are still people who don't feel entirely sure about making purchases online especially if the site does not look professional. Social media platforms is a great way to help your customers communicate to you, Facebook Twitter Instagram are all great places to start.

5) Last but not least, Never give up on your store whether its successful or not. Keep looking for ways to improve your customers experience when they visit, whether you continuously update your products or make the website more user friendly. 1st impressions last which will hurt your business if you launch before your ready. Increase your marketing if things aren't going how you planned at the start using GoogleAdwords which I have found to be useful reaching out to a targeted audience.
Hope you've learned something from this post, please share your thoughts or experiences.

Good Luck
Jeremy from Illusionz

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